{
  "title": "Buyer Persona Research Interview",
  "description": "Build personas from real buyer conversations — motivations, evaluation criteria, objections, and the language buyers actually use.",
  "language": "en",
  "questions": [
    {
      "hint": "You want to understand their context, not their job title. What do they actually spend their time on?",
      "text": "Walk me through your day-to-day role and what you're primarily responsible for.",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "The problem they were feeling, not the solution category they were searching — these are often different things.",
      "text": "What were the biggest pressures or problems you were trying to solve when you came across us?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "Ask them to rank if they offer multiple factors. You're looking for their decision hierarchy, not a flat list.",
      "text": "How do you typically evaluate new tools or vendors — what matters most in that decision?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "Every stakeholder in the buying process has different criteria. Understanding the buying committee is as valuable as understanding the buyer.",
      "text": "Who else was involved in the decision to buy — and what did they care about?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "This tells you what's actually influencing decisions — not what you think is influencing decisions.",
      "text": "What content or resources were most useful during your research?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "The objections that nearly killed the deal are your most valuable positioning material.",
      "text": "What almost stopped you from moving forward — and what resolved it?",
      "type": "text",
      "order": 6,
      "required": true
    },
    {
      "hint": "This is the most useful question for positioning — it captures how buyers naturally translate your value to others.",
      "text": "How would you describe us to a peer who had never heard of us?",
      "type": "text",
      "order": 7,
      "required": true
    }
  ]
}