{
  "title": "Campaign Debrief",
  "description": "Close the learning loop after every campaign — what worked, what didn't, and what the team would do differently.",
  "language": "en",
  "questions": [
    {
      "hint": "Name the goal specifically — reach, MQLs, pipeline, brand awareness — and give it an honest grade.",
      "text": "What was the primary goal of this campaign, and how would you rate how well we achieved it?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "Better than expected relative to your hypothesis, not just relative to other channels.",
      "text": "Which channel or tactic performed better than expected — and what do you think drove that?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "Be specific: a creative, an audience segment, a channel, a timing decision. The hypothesis is as important as the result.",
      "text": "Which element underperformed — and what's your hypothesis about why?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "This could be a message that landed or didn't, a segment that responded differently, or a behavior you didn't anticipate.",
      "text": "What did this campaign teach us about our audience that we didn't know before?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "Assume the same goal and similar budget — what specifically would you change?",
      "text": "What would you do differently if you ran this campaign again from scratch?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "Not just what we did in-market, but how we worked. Where did things slow down or break down internally?",
      "text": "Was there anything about how we ran this campaign internally — resourcing, timing, process, alignment — that we should change next time?",
      "type": "text",
      "order": 6,
      "required": false
    }
  ]
}