{
  "title": "Competitive Intelligence Debrief",
  "description": "Capture what your sales and CS team hears from the field about competitors — before that intelligence disappears into closed call notes.",
  "language": "en",
  "questions": [
    {
      "hint": "Early-stage mentions (research phase) and late-stage mentions (final selection) tell you different things about your positioning problem.",
      "text": "In recent deals or conversations, which competitors are you seeing most often — and at what stage do they typically come up?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "The stated reason and the real reason are often different — note both if you can distinguish them.",
      "text": "What reasons do customers give when they choose a competitor over us?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "What are customers reporting about how competitors position themselves? Features, pricing angle, proof points?",
      "text": "Which specific capabilities or claims do competitors lead with in their pitches?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "Sometimes our real advantage isn't what we lead with. Sometimes what we lead with doesn't matter to buyers.",
      "text": "Where do you feel we have a clear advantage — and does that advantage actually land with customers?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "Walk through it — who the competitor was, what they said, what the customer cared about, how it resolved.",
      "text": "Describe a recent deal where the competitive dynamic was decisive. What happened?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "Better messaging, a different proof point, pricing flexibility, a feature — what's the actual ask?",
      "text": "What would most help you compete more effectively against the options you're seeing most often?",
      "type": "text",
      "order": 6,
      "required": false
    }
  ]
}