{
  "title": "Content Discovery Interview",
  "description": "Surface the customer stories, language, and moments of truth that become your best content — straight from the people who lived them.",
  "language": "en",
  "questions": [
    {
      "hint": "Don't prompt with your category or product language. Let them describe it before they knew solutions like yours existed.",
      "text": "What's the problem you were dealing with before you found us — in your own words?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "Concrete outcomes — not feature descriptions. 'I can now send the board a brief in 10 minutes' beats 'it saves time.'",
      "text": "What have you been able to do now that you couldn't do before?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "The moment of proof — a meeting that went differently, a result they didn't expect, a thing they showed someone else.",
      "text": "Is there a specific moment where you thought 'this is actually working'?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "This surfaces the content gap — what you should have written but didn't. Valuable for FAQ, onboarding, and top-of-funnel content.",
      "text": "What question did you have early on that took too long to find the answer to?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "The advice they'd give their past self — often becomes your most useful mid-funnel content.",
      "text": "What do you wish someone had told you when you were evaluating options like ours?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "This is a permission-framing question — it gives them latitude to be honest. Their answer often contains your best testimonial copy.",
      "text": "If you were writing a review of us for someone exactly like you, what would you say?",
      "type": "text",
      "order": 6,
      "required": true
    }
  ]
}