{
  "title": "Voice of Customer Interview",
  "description": "Capture why customers bought, how they describe the value, and what they would change — in their own words, not your paraphrasing.",
  "language": "en",
  "questions": [
    {
      "hint": "Their answer to this question is your positioning — it describes the problem in the language buyers actually use.",
      "text": "What were you trying to solve or achieve when you first started looking for something like us?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "Probe for the specific moment or reason the decision tipped — not just 'it seemed like the best fit.'",
      "text": "What made you choose us over the other options you considered?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "This is the most valuable question for copy and positioning — customers often find language your marketing team hasn't tried yet.",
      "text": "How do you describe what we do when you explain it to a colleague?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "Surprises reveal the gap between what you promise and what you actually deliver — on both sides.",
      "text": "What has surprised you most since you started using us — positively or negatively?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "One thing — not a list. The constraint surfaces their highest-priority frustration.",
      "text": "What's the one thing you'd most want us to improve?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "The answer to what they'd miss tells you your real differentiated value, which is often different from what you think it is.",
      "text": "If we disappeared tomorrow, what would you use instead — and what would you miss most?",
      "type": "text",
      "order": 6,
      "required": true
    }
  ]
}