{
  "title": "Win/Loss Debrief",
  "description": "Close the learning loop on every significant deal — won or lost. Capture the real reason, the competitive dynamic, and what would have changed the outcome.",
  "language": "en",
  "questions": [
    {
      "hint": "Set the scene: company size, role of the buyer, what triggered their search, what they were trying to solve.",
      "text": "Tell me about this opportunity — what was the customer's situation and what were they trying to accomplish?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "The stated reason from the customer and your own analysis may differ. Share both if you have a view.",
      "text": "What was the outcome — win or loss — and what's your honest read on the primary reason?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "What did the customer say about them? What advantages did they claim? Did pricing come up?",
      "text": "Which competitors were in the mix — and how did they position against us?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "List the objections in order of how hard they were to handle. What resolved them — or what didn't?",
      "text": "What objections came up during the process — and how did you handle them?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "Messages that landed, proof points that moved things, moments where we had a clear advantage.",
      "text": "What worked in our favor throughout this deal?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "One thing. If it was a win, what closed it? If it was a loss, what would have changed the outcome?",
      "text": "If you had to name the one thing that determined the outcome — what would it be?",
      "type": "text",
      "order": 6,
      "required": true
    }
  ]
}