{
  "title": "Competitive Intelligence Debrief",
  "description": "Captures which competitors reps are actually facing, what positioning those competitors lead with, and where we have a real advantage — built from the field, not the competitor's website.",
  "language": "en",
  "questions": [
    {
      "hint": "List all of them, then we'll go deeper on the most frequent one.",
      "text": "Which competitors have you run into most often this quarter?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "Pricing, a specific feature, an existing relationship, category framing — whatever they actually say.",
      "text": "For the competitor you see most, what do they lead with when they're winning?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "The question that makes you pause before responding.",
      "text": "What objection or comparison do prospects raise about that competitor that we don't have a good answer for yet?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "text": "Where do you have a real, provable advantage over that competitor — something you've seen land in an actual conversation, not just messaging?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "text": "Has a prospect ever mentioned a competitor feature or claim that turned out to be inaccurate or overstated?",
      "type": "text",
      "order": 5,
      "required": false
    },
    {
      "text": "How often do competitive dynamics change the outcome of your deals?",
      "type": "rating_scale",
      "order": 6,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Almost always decisive",
        "minLabel": "Rarely decisive"
      },
      "required": true
    }
  ]
}