{
  "title": "Win/Loss Debrief",
  "description": "Captures why a deal was won or lost in the rep's own words — the competitive dynamic, the objections, and what actually determined the outcome. Designed to reveal real win/loss drivers when synthesized across a quarter.",
  "language": "en",
  "questions": [
    {
      "hint": "Be specific — price, product fit, relationship, timing, or something else entirely.",
      "text": "What was the final outcome of this deal, and what do you think was the single biggest factor that determined it?",
      "type": "text",
      "order": 1,
      "required": true
    },
    {
      "hint": "Think beyond the main contact — economic buyer, technical evaluator, end users.",
      "text": "Who else was involved in the buying decision, and did we ever lose track of a stakeholder's concerns?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "If no competitor was involved, say so — that's useful information too.",
      "text": "What competitor(s) were in this deal, and what did they do well that we didn't?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "The moment where you had to improvise an answer.",
      "text": "What objection came up that we were least prepared for?",
      "type": "text",
      "order": 4,
      "required": true
    },
    {
      "hint": "Be honest — CRM close reasons are often oversimplified.",
      "text": "How confident are you that this outcome reflects the real reason, not just the official close reason in the CRM?",
      "type": "rating_scale",
      "order": 5,
      "options": {
        "max": 5,
        "min": 1,
        "maxLabel": "Very confident",
        "minLabel": "Not confident"
      },
      "required": true
    },
    {
      "hint": "Concrete and specific beats general lessons.",
      "text": "What would you do differently if you ran this deal again?",
      "type": "text",
      "order": 6,
      "required": true
    }
  ]
}