{
  "title": "Customer Win / Loss Debrief",
  "description": "Capture what you learned from winning or losing a customer — so patterns become visible over time.",
  "language": "en",
  "questions": [
    {
      "text": "Did you win or lose this customer?",
      "type": "multiple_choice",
      "order": 1,
      "options": [
        "Won",
        "Lost"
      ],
      "required": true,
      "branchRules": [
        {
          "priority": 0,
          "targetOrder": 2,
          "conditionType": "equals",
          "conditionValue": "Won"
        },
        {
          "priority": 1,
          "targetOrder": 5,
          "conditionType": "equals",
          "conditionValue": "Lost"
        }
      ]
    },
    {
      "hint": "Price, relationship, timing, product fit, trust — what tipped it your way?",
      "text": "What do you think made the difference in winning this customer?",
      "type": "text",
      "order": 2,
      "required": true
    },
    {
      "hint": "Their stated priorities, not what you assumed.",
      "text": "What did the customer say was most important to them?",
      "type": "text",
      "order": 3,
      "required": true
    },
    {
      "hint": "Expectations, sensitivities, upsell opportunities, or relationship context.",
      "text": "Is there anything about this customer or deal that the team should know going forward?",
      "type": "text",
      "order": 4,
      "required": false
    },
    {
      "hint": "What reason did they give — and what do you think the real reason was?",
      "text": "Why did you lose this customer?",
      "type": "text",
      "order": 5,
      "required": true
    },
    {
      "hint": "Competitor, alternative solution, or did they decide not to buy at all?",
      "text": "Who did they choose instead, and why?",
      "type": "text",
      "order": 6,
      "required": false
    },
    {
      "hint": "Be honest — even if the answer is nothing, say so.",
      "text": "What could you have done differently to win this one?",
      "type": "text",
      "order": 7,
      "required": true
    },
    {
      "text": "Is this worth re-engaging in the future?",
      "type": "yes_no",
      "order": 8,
      "required": true
    }
  ]
}