Build personas from real buyer conversations — motivations, evaluation criteria, objections, and the language buyers actually use.
Walk me through your day-to-day role and what you're primarily responsible for.
You want to understand their context, not their job title. What do they actually spend their time on?
What were the biggest pressures or problems you were trying to solve when you came across us?
The problem they were feeling, not the solution category they were searching — these are often different things.
How do you typically evaluate new tools or vendors — what matters most in that decision?
Ask them to rank if they offer multiple factors. You're looking for their decision hierarchy, not a flat list.
Who else was involved in the decision to buy — and what did they care about?
Every stakeholder in the buying process has different criteria. Understanding the buying committee is as valuable as understanding the buyer.
What content or resources were most useful during your research?
This tells you what's actually influencing decisions — not what you think is influencing decisions.
What almost stopped you from moving forward — and what resolved it?
The objections that nearly killed the deal are your most valuable positioning material.
How would you describe us to a peer who had never heard of us?
This is the most useful question for positioning — it captures how buyers naturally translate your value to others.
After each completed session, Mayetik generates a structured AI summary. Here's an example of the output format — the actual content reflects each respondent's answers.
The respondent's answers highlighted three recurring themes — each supported by specific examples drawn from their experience. The summary captures what was said, not what was expected.
Two responses stood out as unusually detailed and pointed to an area worth following up on. The full text of each answer is preserved below the summary.
Based on the patterns in this session, the AI identified three concrete actions for the project team to consider. These are drawn directly from the respondent's own suggestions.
Generated from 7 questions · ~4 min session