Capture what your sales and CS team hears from the field about competitors — before that intelligence disappears into closed call notes.
In recent deals or conversations, which competitors are you seeing most often — and at what stage do they typically come up?
Early-stage mentions (research phase) and late-stage mentions (final selection) tell you different things about your positioning problem.
What reasons do customers give when they choose a competitor over us?
The stated reason and the real reason are often different — note both if you can distinguish them.
Which specific capabilities or claims do competitors lead with in their pitches?
What are customers reporting about how competitors position themselves? Features, pricing angle, proof points?
Where do you feel we have a clear advantage — and does that advantage actually land with customers?
Sometimes our real advantage isn't what we lead with. Sometimes what we lead with doesn't matter to buyers.
Describe a recent deal where the competitive dynamic was decisive. What happened?
Walk through it — who the competitor was, what they said, what the customer cared about, how it resolved.
What would most help you compete more effectively against the options you're seeing most often?
Better messaging, a different proof point, pricing flexibility, a feature — what's the actual ask?
After each completed session, Mayetik generates a structured AI summary. Here's an example of the output format — the actual content reflects each respondent's answers.
The respondent's answers highlighted three recurring themes — each supported by specific examples drawn from their experience. The summary captures what was said, not what was expected.
Two responses stood out as unusually detailed and pointed to an area worth following up on. The full text of each answer is preserved below the summary.
Based on the patterns in this session, the AI identified three concrete actions for the project team to consider. These are drawn directly from the respondent's own suggestions.
Generated from 6 questions · ~3 min session