Capture why customers bought, how they describe the value, and what they would change — in their own words, not your paraphrasing.
What were you trying to solve or achieve when you first started looking for something like us?
Their answer to this question is your positioning — it describes the problem in the language buyers actually use.
What made you choose us over the other options you considered?
Probe for the specific moment or reason the decision tipped — not just 'it seemed like the best fit.'
How do you describe what we do when you explain it to a colleague?
This is the most valuable question for copy and positioning — customers often find language your marketing team hasn't tried yet.
What has surprised you most since you started using us — positively or negatively?
Surprises reveal the gap between what you promise and what you actually deliver — on both sides.
What's the one thing you'd most want us to improve?
One thing — not a list. The constraint surfaces their highest-priority frustration.
If we disappeared tomorrow, what would you use instead — and what would you miss most?
The answer to what they'd miss tells you your real differentiated value, which is often different from what you think it is.
After each completed session, Mayetik generates a structured AI summary. Here's an example of the output format — the actual content reflects each respondent's answers.
The respondent's answers highlighted three recurring themes — each supported by specific examples drawn from their experience. The summary captures what was said, not what was expected.
Two responses stood out as unusually detailed and pointed to an area worth following up on. The full text of each answer is preserved below the summary.
Based on the patterns in this session, the AI identified three concrete actions for the project team to consider. These are drawn directly from the respondent's own suggestions.
Generated from 6 questions · ~3 min session