You run research. You just can’t search it yet.
Mayetik turns structured customer conversations into a searchable knowledge base — voice of customer, win/loss debriefs, buyer persona interviews, campaign retrospectives — so insights compound instead of going stale in someone’s drive.
Recommended first session
The easiest way to feel Mayetik is to run one focused session, generate the brief, then ask what it revealed.
Share with
A recent customer, buyer, sales rep, customer success lead, or campaign owner
Time
15 minutes
Expected output
A searchable brief with customer language, objections, positioning signals, and follow-up questions
Marketing teams run more customer research than any other function. VOC calls, buyer interviews, campaign retrospectives, competitive win/loss sessions. Most of it disappears into meeting notes, Notion pages, or someone’s memory.
The problem isn’t that marketers don’t talk to customers. The problem is that the output of those conversations isn’t structured, searchable, or shareable. The positioning brief gets written from memory. The content brief leaves out the customer language. The battlecard is six months out of date.
Mayetik gives you a structured way to capture every conversation and make it searchable — so your best research compounds instead of evaporating.
Where marketing intelligence goes to die:
The customer call where a buyer described your product better than your homepage does — and nobody wrote down what they said
The campaign debrief where the creative lead explained exactly why that creative worked — and you shipped it anyway without capturing the reasoning
The win where the rep knew the exact moment the deal turned — and it's in a closed opportunity note nobody reads
The loss where the buyer said 'we went with a competitor because of X' — and X is something you could have fixed
The persona update that never happened because the last one took six weeks and the brief is still from 2023
The competitive intel session where your field team explained how competitors are positioning — and it never reached the people writing the messaging
No research ops overhead. No transcription editing. A session takes 15 minutes.
Describe what you want to capture — VOC interview, win/loss debrief, persona research — and Session Studio designs the questions. Or start from a template. Share a link. No account needed for the customer or rep responding.
Every completed session generates an AI knowledge brief: a summary, key themes, and the most important things to know. No transcription editing. No manual synthesis. The customer's own language is captured and surfaced.
Ask plain-language questions across all your briefs and get sourced answers. 'What objections came up most in Q2 win/loss sessions?' 'What language do customers use to describe the problem we solve?' The answer is in your research — now you can find it.
From voice of customer to competitive intel — the research problems every marketing team runs into.
Voice of Customer
“We run customer calls. We take notes. The notes live in someone's drive and nobody reads them. We end up writing copy from memory.”
Run a structured VOC session after every significant customer conversation. Each session generates an AI brief capturing why they bought, how they describe the value, and what they would change — in the customer's own language, not your interpretation. After 10 sessions, synthesize across all of them. You will know what your customers actually say, not what you think they say.
Campaign Debriefs
“We run a campaign, look at the numbers, and move on. We never actually understand what worked. The next campaign starts from scratch.”
Run a structured debrief session after every campaign — with the team members who ran it. Each brief captures what performed, what didn't, and the hypothesis about why. After a quarter, synthesize across all your campaign debriefs. You will see patterns the individual results can't show you.
Buyer Persona Research
“Our personas are two years old and based on assumptions. We refreshed them once with a survey. They don't reflect how our buyers actually talk about the problem.”
Run structured buyer persona interviews with recent customers — people who made the decision in the last six months. Each session captures their role, their problem as they felt it, how they evaluated options, who else was involved, and what language they use to describe the value. After 15 sessions, you have personas built from real conversations.
Content Discovery
“We brief writers with business objectives. They come back with technically correct copy that doesn't sound like anything a customer would ever say.”
Run content discovery sessions with customers after they've achieved a meaningful outcome. Each session surfaces the language they use, the specific moment where things clicked, the question they couldn't find answered, and what they'd tell a peer. Hand the briefs to your content team instead of a strategy document. Watch the copy change.
Competitive Intelligence
“Our sales team hears about competitors every day. That intelligence lives in their heads or in closed call notes. It never reaches marketing.”
Run a structured competitive intelligence session with your sales and CS team every quarter. Each brief captures which competitors they're seeing, what positioning those competitors lead with, what objections they're hearing, and where you have a real advantage. Synthesize across reps and you have a battlecard built from the field — not from the competitor's website.
Win/Loss Research
“We close deals and don't know why we won. We lose deals and don't know why either. The account rep has an opinion. We never capture it.”
Run a structured debrief after every significant deal — won or lost. Each brief captures the customer's situation, the competitive dynamic, the objections that came up, and what determined the outcome. After a quarter, synthesize. You will know whether you're winning on price, product, relationships, or timing — and which of those you can actually influence.
Inspect themes, not just summaries
Use Analysis Workbench to generate VOC themes, inspect the evidence behind each one, and copy evidence packs into research readouts.
Publish where marketing works
Push synthesis pages to Notion, Confluence, SharePoint, or Google Drive so research is findable after the campaign ends.
Connect to revenue systems
Link sales and customer briefs to Salesforce, HubSpot, or Dynamics 365 so messaging, VOC, and deal context stay connected.
One session produces a brief. Multiple sessions produce research your whole team can search.
AI Knowledge Brief
Voice of Customer Interview · Sarah K. · Customer, 14 months
Summary
Sarah describes us to colleagues as 'the tool that actually captures what clients say, not just what we think they said' — a phrase that doesn't appear in any of our current marketing material. Her most actionable flag: she nearly churned in month two before her account manager intervened. She would not have reached out on her own. She is willing to provide a testimonial if asked directly.
Key themes
Insights & recommendations
Built for research velocity
The people you run sessions with — customers, sales reps, agency partners — never need an account. Share a link, they respond in a browser tab. Voice input is available if they prefer to talk rather than type. Sessions take 15 minutes. The brief is ready when they finish.
Pick a customer who has been using you for at least three months and has achieved something meaningful. Run a 15-minute session. The brief will contain at least one phrase you haven’t used in your copy — a way of describing the problem or the value that came directly from someone who lived it.
Run five of these and synthesize. You will know more about how your buyers talk about you than any survey has ever told you.
Voice of Customer Interview
TemplateWhat were you trying to solve when you first started looking for something like us?
What made you choose us over the other options you considered?
How do you describe what we do when you explain it to a colleague?
What has surprised you most since you started using us — positively or negatively?
What's the one thing you'd most want us to improve?
6 questions · ~3 min · AI brief generated on completion
Free 30-day trial. No credit card. The customer you run the first session with doesn’t need an account. You’ll have a live session ready in under five minutes.
The brief will tell you something about how your customers describe you that your current positioning doesn’t capture. That’s usually enough to make the second session obvious.
Also built for small business · organizations · schools · Full product overview →